Spotlight : Design5 Studio

At Cherish Dream Live today we have a spotlight on Molly of Design5 Studio, It gives me immense pleasure to feature very talented Molly and her Design5 studio on the blog today So lets find out more about Molly and Design5 Studio.

Welcome to the Cherish Dream Live Molly, we are very happy to have you here today Please tell us something about yourself :
I have a university diploma somewhere, for Fine Arts & Design that sparked a life long practice. After spending years working as an Art Director, in the design and advertising industry, I decided to chase my dreams rather than somebody else’s. Out of this dream was born – Design5 Studio. Design5 Studio started in 2006 out of my love for creating 'functional' design. Also, it became a good option to work for myself after my daughter was born.
I believe that design is is human. Not virtual. Because it is meant for people. For a purpose. If it does not communicate, holds no interaction, then it is not design.
What I love the most is making customized decoupage products. It always makes me happy to work on something new and exciting!!  I immerse myself in the details. I have a knack for what I do.

When did you realize your passion about decoupage and how Design5 Studio was born?
My love for decoupage, started way back in the 90s when I used to ‘decoupage’ my Art School portfolio cases with old picture cut outs from fashion magazines and newspapers. The result was so outstanding that soon I was being asked to make these for others too!
I’ve always loved paper. In books. In stationary sets. Cards. Pretty envelopes. Diaries. Magazines. Brochures. The works. I'm a crafter and am always drawn to working with paper. It's such a humble yet versatile medium. I played around with different kinds of paper and finishes for a new outcome for every project. Decoupage fitted perfectly into the picture.
It was a way to make the ordinary, extraordinary. An old European art, long forgotten became my magic wand to infuse life into not just lifeless objects but also give new meaning to my dream. It gave wings to my passion of design and more importantly expression to my creation. Similarly, Upcycling (of wood, structure or material) was undertaken with the promise of finding design a home that rests on a past that was forgotten or just utilized. Be it boxes, bottles or just plain old cloth. My vision just needed a surface. 
Over and above all this I keep thinking what really keeps inspiring me. Pulling me together. Pushing me to find new horizons, challenges and expression. What happens now is possibly answered in what triggered all this firstly. My daughter J. 
This creation gave me the catalyst to find energy in a creative career that almost had reached a full stop. The inaction became the trigger. The inertia provided the momentum. To propel not just my life, but also my design journey. Design5 Studio is my vision. And the nadir. It’s my fuel. And the fire. It’s my goal. And the wings.

Many of our readers might not be familiar with this technique, so what is decoupage?
Decoupage (or découpage) is the art of decorating an object by gluing colored paper cutouts onto it in combination with special paint effects.
What I do here is take an object like a small box or an item of furniture and cover it with purpose-manufactured papers (all designed by me), seal it with varnishes (often multiple coats) until the "stuck on" appearance disappears and the result looks like painting or inlay work.


Do you face any challenges in creating your product?
The weather is the biggest spoiler in my work routine. High moisture levels in monsoon and low freezing points in winters are the worst enemies of my process. It almost doubles up the time of making each product. But this hurdle has also taught me something…Patience…bucket loads of it!  :)

Tell me something about Design5website and what kind of products available for sell on website?
My website started off as a portfolio of my work during my stint as an Art Director, filled up with designs for corporate collaterals, Graphics, space, 3D, identity, logos et al for various clients. I used it to present my work and ideas to the world. Later, during my 'stay-at-home-mommy-turned-freelancer' days, it became the landing spot for my blog, wherein i used to collect and write my views, likes and dislikes and ideas about up-cycling, design and home decor. It was fun!!
Soon, as my daughter grew up a little and like many other women my age, i also found some spare time in hand. I began trying my hand at my old hobby of painting, and making stuff out of paper & up-cycling things. I also re-started my decoupage work, which used to be my favorite way to earn a pocket money during college days. My daughter also loved giving mommy a hand in painting. {You should have seen her with those big painting brushes in her tiny lil hands!! it was adorable :)}
So, in 2006, evolved into another new avatar which was to showcase my hand made decoupage products. Until now…
On August 28th, 2014 my website transformed into my very own e-store. I had designed many websites as a designer for others, but this time around I was the client. And believe me it took much longer to please myself with the final product. I'm a perfectionist to the core!! I changed the design so many times before stopping at what you see online now. This was all my own doing…right from the photography, writing all the content, planning the promotions etc. - just me working at it one day at a time.
Currently  you can buy handmade trays and keepsake boxes at the store. But I will soon be introducing a varied range of customized, made to order, limited edition products. It will be more about upcycling and reviving! 

What inspires you to create the wonderful products that are available in Design5 Studio?
Colors bring life alive. Like the elements, colors are omnipresent. And it is this reality that has inspired many over the years. It has been part of our culture, heritage and life. My designs are a manifestation of this idiom. They are rooted in Indian tradition.
Design5 Studio endeavors to bring this alive through decoupage. Most of my work is inspired by Indian visual folk arts. Motifs from various art forms have been used to add It’s own twist to the tale. They conspire to form a unique mélange of years of tradition, seen in my work through the lens of modernity and decoupage art.
Folk paintings have long been illustrative expressions of village painters, with subjects ranging from our epics like Ramayana and Mahabharata, Puranas and every day village life, animals, birds and natural objects to even popular deities and their stories.
My designs depict life. People of India. Their events. Occasions. Stories. And the many colors of life.

I know you might love all your product but is there any special product which you and love more and close to your heart.
YES, I do love every single piece of my work. I have handcrafted each tray and box from start to finish. Designed with a lot of love through days of careful crafting. Each piece takes me about 7-10 days. To single out one piece and present it as my “favorite” would be unfair to the rest of them. They are like my babies, all of them, and I love them all. :?)


What is your future plan?
I have come to believe that the best things in life are the things you don't plan. My life is all about possibilities not plans. I just go with the flow. As I get older, different things become important to me. But the only thing that has not changed is my love for design. Who knows, may be I will start designing furniture for kids tomorrow? Or become an art teacher in a small school somewhere in the hills!?
As long as I get to create, craft and design…I am happy.
I consider myself lucky to be able to say that my passion is my paycheck :) I live what I do. I love what I do.

Thank you so much Molly, it was wonderful to know more about you, Design5 studio and art of decoupage. I am sure our readers will love it too.
Like what you see here, head over to Design 5 Studio website to check out amazing collection, they are handmade and do not forget to encourage her by liking her Facebook page Design5 Studio.
All images were provided by Design5 Studio.

Psss : Dont forget to check here next week, Design5 studio has wonderful giveaway right here on CDL :)

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